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Bahrain attracted over 26,000 visitors for LEGO shows last month

The LEGO Group joined hands with Bahrain Tourism and Exhibition Authority (BTEA) for the launch of first LEGO shows held between 22nd and 31st August at the Bahrain International Exhibitions and Convention Centre. The show attracted more than 26,000 visitors over the 10-day programme.

The CEO of BTEA, Shaikh Khaled bin Humood Al Khalifa, mentioned that the LEGO shows received good visitor numbers during the 10 day period, drawing in more than 26,000 visitors into the Kingdom and the neighbouring GCC region.

By hosting the shows, Bahrain aims to strengthen its tourism amidst family audiences, as it has overlapped with Cartoon Network Live.

The Lego Shows brings in the World of Lego to life, featuring millions of classic Lego bricks, beloved lego brands including Duplo, Ninjago City, Friends and Star Wars. The visitors at the event enjoyed the ultimate family event, as they were given the opportunity to play with LEGO blocks, across variety of fun and creative stations and interactive instalments.

The BTEA Chief further said BTEA always strives to host events that offer fun-filled experiences that are suitable for families with an aim to revitalize the tourism sector and further drive the development of national economy.

Hosting of these events is in-line with BTEA’s long-term strategy to further develop the tourism sector in the Kingdom and strengthen its position on a regional and international level under the slogan ‘Ours Yours’ that contributes towards the economy of the Kingdom and the 2030 Economy Vision.

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